Success stories from Impeccable customers
See how our SEO content marketing services help boost businesses in industries from financial services to healthcare.
CASE STUDIES
Trusted by business and nonprofits
Financial Services
After this US-based financial services company dominated its local state, it was time to go national. To achieve this, the content marketing strategy involved a two-pronged approach:
High-Quality Blog Posts. We wrote two articles per week covering key industry trends, how-to guides, and other compelling topics that their customer base would be interested in.
Location Pages. As a national company based in the US, we created location pages for the individual states and the biggest cities within those states. The location pages targeted location-specific keywords and included service information and frequently asked questions.
Total Clicks
+3.5K
Total Impressions
+267%
"Really great work. Well written blogs, a good understanding of a very niche sector, clearly did their research in order to write them. Grammar, readability and flow are all impressive."
Mark Craven
Visible Pixel
Total Clicks
+4.3K
Total Impressions
+594K
Cosmetics & Beauty
As a popular cosmetic and beauty salon (providing procedures like chemical peels, waxing, and laser hair removal), the content strategy was heavily focused on the local area. We created three types of content for this client:
Commonly Asked Questions Blog Posts. After looking at Google’s top search terms and learning from their clientele, much of the content we wrote for this business revolved around answering customers’ FAQs. Topics included “How long does a chemical peel last?” and “Can you get laser hair removal while pregnant?”
Location Pages. Based in a large US city, the location pages targeted prominent neighbourhoods in the city where the company had a local salon. We listed the services, addresses, and featured location-based keywords to maximise local SEO success.
Service Pages. We created a service page for each of their primary services, including laser hair removal, dermaplaning, cellulite reduction, and more. We included location-based keywords featuring the service term to attract high-conversion organic traffic.
Business-to-Business
We knew we had a challenge when we began working with this South African-based entrepreneur. This client ran not only an SEO company, handling content for multiple clients, but also several other businesses, covering everything from experiential marketing to beer.
As always, we focused on writing highly engaging content that outcompeted the top local companies. Here’s a snapshot of some of the industries we covered together:
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Pool covers
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Search Engine Optimisation
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Contract law
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House Moving
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Sexual Health
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Events and Experiential Marketing
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Beer
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CBD
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Laboratory Set-Up
Thanks to our consistent efforts, we consistently ranked articles on page 1 on Google. Several websites skyrocketed up the Google rankings as a result, becoming one of the top-performing sites in their industry.
"I jumped position from 54th place to 4th place in Google with one of Impeccable Writing's articles."
Bibi Burness
BW Productions
Healthcare
This California-based concierge medical clinic wanted to expand its business into new services and locations. Moreover, as a prominent clinic for the LGBT+ community, they sought to become an industry authority in HIV prevention. As a result, our content writing services focused on the following:
Informative Blog Posts. Two key themes formed the backbone of our blog articles: (1) HIV prevention medications and (2) medical issues affecting the LGBT+ community. We focused on informing audiences with clear, insightful content that established the clinic as a trusted educator and thought leader. Patients often Google health problems before contacting a doctor, and we wanted to target this audience.
Service Pages. We expanded existing service pages, adding FAQ sections featuring top-level keywords, and created new pages for their growing range of services.
Location Pages. Based in California, these location pages focused on the primary cities in which the clinic operated. We included information about the clinic, its services, how concierge medicine works, and location-based keywords.
Total Clicks
+194%
Total Impressions
+217%
