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What are product
descriptions?
Product descriptions are a piece of copywriting accompanying a product that tell potential customers what a product is and why it's worth buying.
More than just a list of product details or features, the best descriptions tell a story about what makes a product special, persuading browsers to make a purchase.
What makes a good product description? A carefully crafted prdouct description can spark a browser's interest, boost your brand reputation, and (most importantly) drive sales.
Your product desciptions should serve two purposes:
It educates customers on the specifics of the product, including its features, functionality, and advantages. This assists customers in comprehending the nature and operation of the product.
It persuades customers about the product's value. Here, the compelling element of the product description is key. It addresses queries such as, "Which issue is the product designed to resolve?" and "How does it outperform its rivals?"
Why product descriptions matter
Don't dismiss your product descriptions as unimportant. It's your one chance to highlight your product's features and benefits, creating a compelling narrative that upsells everything in your online store.
Convert Browsers into Buyers
Pitch your products to browsing consumers, highlighting the benefits from the customer's point of view. Spark engagement by selling an experience, not just a product.
Rank High in Search Engines
Integrate SEO keywords into throughout your product descriptions to ensure you rank on page 1 of Google. That drives increased traffic to your site, resulting in greater sales.
Tell Your Brand's Story
Craft a narrative around your products that does more than just plainly listing the features. Brand stories, in particular, inspire audiences and build brand loyalty.
Persuade customers to make a purchase
COMPELLING PRODUCT DESCRIPTIONS
Your product descriptions are the final hurdle to a sale. It’s a chance to nudge the customer into making a purchase and can even help them find the product in the first place, through SEO best practices.
Get your products noticed in the top search engines
SEARCH ENGINE OPTIMISATION
Boost your product visibility with our SEO-optimised product descriptions. We help your products rank higher in search engine results pages by integrating high-performining keywords throughout the description. That makes it easier for potential customers to find and drives more traffic to your product page.
Highlight how people benefit from your product's features
PRODUCT FEATURES
Bland lists of product features never convince anyone to purchase a product. Our descriptions translate your features into benefit-driven stories that resonate with your audience. We’ll convey your product in a way that customers appreciate, helping customers understance why your product is the right choice for them.
Create an instantly recognisable style
BRAND VOICE
Customers expect certain product descriptions to be written in a particular style. We focus on crafting a consistent and compelling brand voice that expresses who you are and what you’re about.
Whether that’s powerful and punchy for gymwear or floral and elegant for luxury bathroom products, we tailor the brand voice to the product, ensuring every word matches your audience expectations.
Your Questions,
Answered.
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What is a content marketing strategy?A content marketing strategy outlines the content we will create in the coming months. It identifies the topic, article title, keywords (including their search volume), type of content, location in the content funnel, proposed publication date, and any similar, competing articles. Once created, a content marketing strategy allows production to occur on time, ensuring you publish content regularly on your site. With some sites publishing several articles and pieces a week, using a content marketing strategy keeps the process organised for everyone involved.
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What is a content pillar?A content pillar is a core topic or concept relevant to your industry. These content pillars are then used to help think up new article ideas. For example, if you are a mountain biking company, your content pillars could be "bike maintenance," "bike reviews," "biking news," and "recommended cycle routes." Rather than starting from scratch, content pillars help spark new ideas for future content, from how-to guides to opinion pieces.
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Can I order a specific article(s)?Yes. If you want to order a particular article(s) and you've already done the keyword research, we're more than happy to write it to your requirements. We're always flexible with clients. We'll meet your needs, whatever they may be. We do request that you order a minimum of 1,000 words and that no article should be shorter than 500 words.
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How do you identify keywords?Keyword selection is an art. We use multiple tools, including Google Keyword Planner, to initially identify keywords relating to a topic or industry. We will also perform a Google search, looking at related terms and recommended questions to identify popular search terms. When we appraise each keyword, we consider search volume and competitiveness. In general, we prioritise keywords with low competitiveness and high search volume – balancing these factors when necessary. If a keyword has a high user search intent, we may consider it, even if the search volume is low.
